How SEO Helps Your Business Beat the Competition

One of the key benefits of SEO is that it’s an inbound marketing strategy that cultivates qualified leads. When a customer searches for your product or service, the likelihood is high that they’re already considering doing business with you or a competitor. If you can reach that customer through organic search, you’re reaching them before the competition does at a key moment in the buyer’s journey—and you’re doing it without spending precious ad dollars to deliver your marketing message.

Well-ranked content performs 10 times as well as its paid counterpart and gives you helpful insights into audience intent.

What is an SEO Competitive Analysis?

Competitive analysis in SEO is the process of identifying any website that outranks you for the keywords and topics relevant to your business. A proactive approach helps you understand:

• Where keyword opportunities are
• The types of content users engage with
• SEO strategies that work for your competitors
• Where you should focus your time to optimize
• Who are your direct and indirect competitors for organic traffic

Your business might have conducted a competitive analysis for everything from product development to marketing strategy, but it’s important to be aware that your main competitors may differ from those competing for rankings. That’s why an SEO analysis of the competitive landscape can help you identify which brands to pay attention to for your business SEO strategy.

A Competitive Analysis Can Improve SEO Results for Your Business

Performing a competitive analysis of SEO for your business through a deep, continuous process gives you a competitive advantage in your SEO efforts. An advanced SEO technology platform like Conductor can be a weapon in your marketing technology arsenal and give you a distinct competitive advantage in your industry.

Check out our competitive SEO analysis platform to track your market share by category, device type, location, rank, and more. See your competitors’ most trafficked pages, the keywords they rank for, and other insights you can use for your own SEO strategy.

You need tools that can assist with SEO tasks for your business, be it an enterprise or startup. Look for features that help with the following:

• Innovation gives you creative ideas for future SEO campaigns, such as keywords that may not have been accounted for during the content ideation process. Discovering topics that turn searchers into customers.
• Automation aggregates data sets into a report. Save time when you don’t need to dedicate time to put raw data into readable formats.
• Integration aligns strategies and verticals between teams. Campaigns are more successful when there’s a team goal.

How to Conduct an SEO Competitive Analysis

1. Identify the competition: Analyze your competition based on the search terms they’re ranking for. This will help you better understand their initiatives, the types of content that drives traffic to their website, and how they’re positioning themselves in your industry.
2. Compare content and rankings with competitors: You’ll likely discover previously unknown competition ranking for the keywords you’re focusing on. This will allow you to identify the full scope of brands and publishers that are competing with you for visitors.
3. Discover content opportunities to outrank the competition: Never assume. Base your SEO efforts on facts you’ve gathered by assessing the competitive landscape, conducting on- and off-page analysis, and analyzing your competitor’s marketing strategies.
4. Create or optimize existing content: Identify where your pages rank for target keywords. Then look for opportunities to optimize existing content on your website. Keywords that rank on the second page of search results often present the best opportunity for improvement. If your target keywords are ranking too far away from the first SERP (or aren’t ranking at all), consider creating new content that is valuable for customers.